Discover the story that gave life to MIMI, because behind it all there is a heart.
MIMI is more than accessories; there's a story behind it that inspires.
MIMIbyJuli was born from a deep place in the heart.
His name was not a business decision, but a gift from the soul.
The founder, Juliana, always cherished the memory of her grandmother Nohemí, whom everyone affectionately called “Mimi.” One day, in the midst of a personal and creative quest, Juliana dreamed of her. In that dream, her grandmother smiled at her as if she knew what was about to happen.
When she woke up, she knew for sure: MIMI wasn't just a name... it was a guide, a blessing, a destiny.
“ByJuli” is the brand that completes the story. It represents the creative soul of Juliana, who started in the world of accessories in 2010 with another brand, and who, after a process of evolution, transformation, and rebirth, decided to start again in 2021.
That reinvention took shape in what we are today: MIMIbyJuli , a brand that celebrates femininity, authenticity, and soul.
Each piece carries a little bit of that legacy: the delicacy of Mimi, her grandmother, her mother, creator of MamáMía , and the passion of Juli.
Because here you don't just find accessories... you find stories, memories, and love transformed into art.
